Life 2.0 orchestrated Shan-e-Alfaaz, an enchanting evening tailored for aficionados of Ghazals
On December 1, 2023, Life 2.0, a comprehensive marketing firm, officially launched its passion project, Shan-e-Alfaaz, aiming to celebrate art and provide artists with premier opportunities to showcase their talents and monetize their content.
To inaugurate this exclusive intellectual property, Life 2.0 curated an experience tailored for Ghazal enthusiasts, hosted by Muflis, a poet based in Kashmir. The event commenced with the screening of Shahzan Mujeeb’s musical video ‘Majaz Hoon Main,’ directed by Nabeel Firoz. This video showcases verses by Asrar-ul-Haq ‘Majaz,’ composed by the renowned Indian Idol singer Shahzan Mujeeb. Shahzan Mujeeb himself graced the evening to unveil the trailer, followed by a panel discussion with the cast hosted by Sanjana Arora, Celebrity Anchor at SBT.
Enhancing the ambiance, the exceptionally talented Dr. Haider Saif, renowned for ‘Bagawat,’ presented his magical compositions of ghazals written by legendary shayars such as Jaun Elia, Bahadur Shah Zafar, and more.
Shan-e-Alfaaz witnessed soul-stirring performances, including melodious renditions by Yawar Abdal, known for ‘Tamanna,’ a Kashmiri singer who has captured the hearts of millions across the country, and a live performance by Punjabi Singer Param Gill.
Nidhi Kaushik, also known as Nidhi Talks, a poetess from Bhopal, enchanted the audience with her beautiful words. The evening concluded with the Shreshtha Bhartiya Times Award, recognizing the remarkable contributions of young minds in their respective fields.
Adding further perspective, Shariqa Malik and Aslam Khan, the founders of Life 2.0, emphasized that Shan-e-Alfaz is committed to uncovering hidden talents and offering resources to artists, ultimately bringing them into the mainstream. Moreover, it serves as a community created by artists for artists, providing a secure environment where talents can be showcased without any reservations.
Shan-e-Alfaaz aspires to organize a diverse array of cultural events, including enchanting Ghazal nights, captivating dance programs, vibrant literary festivals, soulful mehfils, and engaging mushairas. The primary objective is to actively promote and celebrate various forms of art, providing a platform for artists to showcase their talents and fostering a rich cultural exchange. Through these events, Shan-e-Alfaaz aims to create an inclusive space that transcends boundaries and resonates with the essence of artistic expression.
